Pica Marketing Group Where Marketing Rules

Winner!

We were fortunate enough last week to be awarded a Silver Image Award at the PPAI Las Vegas Tradeshow.  We were awarded this honor because of our work re-branding Pica Marketing Group from Easy Green Shop.  Thank you for all of our clients and supporters…

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Paul was featured in Spectrum News!

Spectrum News! is a publication distributed monthly through the MiPPA organization.  We are proud to announce Paul’s featured story. Professional Development Makes a Difference! An interview with a Michigan Promotional Professional with a reputation for being one of the best at problem solving, creativity and…

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Supporting Clients

One of our core-values here at Pica is to support those who support you and always leave the world a better place than you found it. That said, we spent part of our weekend walking for The Belinda Sue Fund for ovarian cancer. We could…

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Celebrate 100 years of the beloved T-shirt

In 1913, the T-shirt as we know it first appeared as standard-issued gear within the U.S. Navy.  Since then the t-shirt has become a staple in the America wardrobe.  A recent study revealed that nearly 9 out of 10 people have at least one t-shirt…

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Do You Use Pinterest?

Here at Pica Marketing Group, we are constantly looking at ways to engage the end users, both for our clients as well as ourselves.  Over the last year, we have been struggling to understand how Pinterest fits into the mix of our business or any…

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Promotional Products Business Magazine Recognizes Pica Marketing Group

The highly respected industry magazine Promotional Products Business has recognized the work Pica Marketing Group has done with it’s client the National Kidney Foundation of Michigan. “It was an honor when they called for the interview”, says Paul. “It was shocking and surprising and exciting…

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What’s In a Color?

There are many industries which have built themselves off of the use of color.  Take the paint industry for example.  Through the years there has been a lot of thought around what color to paint the wall of a classroom or a hospital room, ect. …

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Creativity in the age of Marketing Accountability

With so many ways people are touching and interacting with your brand, it can be perplexing as to how to measure the effectiveness of any one campaign.  However, the evolution of the marketing department is escalating quickly.  The C suite is demanding more cohesiveness between…

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Engaging Your Customer through Gamification?!?!

“By 2013, more than 50% of website traffic will be mobile,” according to CEO Donny Michel at Smurk Creative.  In a recent survey performed by Bain & Co. of more than 3000 consumers, they found that consumers who engage with a business through social media…

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A shirt is not always just a shirt

We recently spoke with a client who is putting together a golf outing. This person was considering a very cheap polo shirt to use for all of the volunteers.  This particular shirt, no doubt will not cost much money.  However, to be sure, once washed…

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