Here at Pica Marketing Group, we are constantly looking at ways to engage the end users, both for our clients as well as ourselves. Over the last year, we have been struggling to understand how Pinterest fits into the mix of our business or any non-retail model. However, like any of the social media platforms which came before; a little time, some analytics and good old-fashion, creative brainstorming can produce significant, meaningful results.
First, Pinterest now has a business account which provides the subscriber with lots of anayltics and ways to connect to their target audience. This opens up opportunities for businesses to use a picture book type approach to describe their services and showcase important accomplishments. Pinterest is a very lifestyle driven site. When “Pinning” anything for the business, it is imperative to position the information so that it suggests how it fits into the end-user’s lifestyle. Finally, different from other social media sights, it is acceptable to include a “call to action” asking the end-user to visit your website or make a purchase.
One very noteworthy statistic (from theITbrief.com) about Pinterest is it generates over 4X as much revenue per click as Twitter and 27% more revenue per click than Facebook.