Five Must Have Marketing Tools for Your Business

  • Sep 16, 2020

Are you a business owner? If yes, you may be wondering about the marketing tools for small business to help you reach out to your target clients. The marketing technology landscape has grown significantly in the last few years. There are different tools that you can use to reach out to your target clients. In this article, we will look into five marketing tools that each business should have.

 

1. Social Media

 

Social media ensures that people are connected globally. Business can also market their products and services on different social media platforms such as LinkedIn and Facebook. In this case, the main focus is on social media marketing.

 

A business is tasked with coming up with social media content that should be posted across may platforms. The content ensures that the followers are engaged. Businesses should use tools to analyze the results of organic and sponsored ads and posts. 

 

There are many social media management tools that can help a business get the most out of social media marketing.  Tools such as Buffer, Later and Hootsuite can contribute to the progressive growth of your brand.

 

2. Email Marketing Platform

 

Different email marketing tools and techniques can be used to test, send, create, and issue reports about email marketing campaigns. The most common tools for email marketing include Constant Contact, Active Campaign and MailerLite.

 

Email marketing tools help a business come up with appealing emails directed to their target client base. These tools also help deliver personalized messages that will improve your relationship with clients; such an email marketing strategy is beneficial to your business’s long-term growth and deepens the customer relationship. 

 

3. Google Analytics

 

Do you want to shape your marketing strategy? If yes, you should use Google Analytics as one of your preferred tools for marketing purposes. Google analytics provides the essential metrics revolving around your website visitors. 

 

Google analytics allows marketers understand their audience better while also strengthening their marketing strategies. It tracks things like where your visitors are located, the things they are clicking on, how long they are staying on specific pages, what they are searching for on your site among many other things. 

 

4. Project Management Tools

 

Are you in charge of marketing? If yes, you should have access to different project management tools. Such tools will ensure that your business is on the right track, and will allow your team to communicate effectively. 

 

Some of the suitable project management tools that you can use at the moment include:

 

• Asana

 

Asana ensures that the marketing teams can dedicate more time to the tasks that matter most. The platform is intuitive, and it is suitable for work management. Asana empowers the teams within a business such that they are focused on the projects and goals that can enhance the growth of a business.

 

• Trello

 

Trello has been around for quite some time. The project management tool makes it easy for the employees to collaborate while keeping track of each activity within the company. Trello also ensures that a business has access to different marketing reports.

 

5. CRM Software

 

CRM (customer relationship management) software can help to improve a company’s marketing strategy. The software helps a business manage and analyze the client interactions to convert leads, enhance relationships, and ensure there is a high customer retention rate. The common CRM software at the moment includes Hubspott, Zoho, Keap, and Salesforce.

 

 


  • Category: Business Advice
  • Tags: email marketing, CRM tools, social media management tools,