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Virtual Onboarding: 4 Fun Ways to Make a New Employee Feel Welcome   With so many of us now working remotely, employee engagement within the corporate culture has certainly changed in many ways. For example, most of us probably can't even remember

                                Five Must Have Marketing Tools for Your Business Are you a business owner? If yes, you may be wondering about the marketing tools for small business to help you reach out to your target clients. The marketing technology landscape has grown

Being prepared for winter weather is a critical part in keeping you comfortable and safe in frigid winter months. Whether you are on a winter hike, a skiing trip or other outdoor winter events, layering with apparel essentials will help

Think of some of the most iconic restaurants and cafe's from past and present. Starbucks, Hard Rock Cafe, Wahlburger's

Deciding to go green in your office, does not have to be challenging. There are many easy ways to make your office environment more sustainable. If one of your business goals this year is to introduce an eco-friendly program, here

New Year's resolutions don't just have to be personal goals. The close of the year is the perfect time to start setting goals and creating strategies for your business that will help you grow, assist in developing your staff and

Spectrum News! is a publication distributed monthly through the MiPPA organization.  We are proud to announce Paul’s featured story. Professional Development Makes a Difference! An interview with a Michigan Promotional Professional with a reputation for being one of the best at problem

We were fortunate enough last week to be awarded a Silver Image Award at the PPAI Las Vegas Tradeshow.  We were awarded this honor because of our work re-branding Pica Marketing Group from Easy Green Shop.  Thank you for all of

In 1913, the T-shirt as we know it first appeared as standard-issued gear within the U.S. Navy.  Since then the t-shirt has become a staple in the America wardrobe.  A recent study revealed that nearly 9 out of 10 people