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Pica Marketing Group


In 1913, the T-shirt as we know it first appeared as standard-issued gear within the U.S. Navy.  Since then the t-shirt has become a staple in the America wardrobe.  A recent study revealed that nearly 9 out of 10 people have at least one t-shirt that they refuse to “pitch” due to sentimental attachment.  Generally, these shirts are commemorating a major event.  Are you one of the nine? When people think about the basic t-shirt, most people do not understand what the options are available beyond the crew-neck shirt.  Of course, the most recognizable difference is collar type: crew-neck, v-neck, scoop-neck, ect.  However, there are other things to consider such as, does the shirt have side seams? What is the composition of the fabric; cotton, polyester, rayon?  How do these variables effect the life of the shirt?  The most recent trend among t-shirt manufacturers is going beyond the “unisex” tee.  Finally, they are providing a woman’s variation on the men shirt.  There is little that supersedes the t-shirt for longevity on promotion dollars. People are more likely to keep and wear a t-shirt than any other type of promotional product. When considering your next event, let us sit down with you and discuss the option available for your event t-shirts and what the best fit is for all involved.