Three Reasons You Should Be Giving Holiday Gifts
As a business owner or manager, a wonderful way to say thank you for the support you have been given is by extending a token of your appreciation by holiday gift-giving. This corporate gift giving process will contribute to customer and employee retention, but also contributes to the holiday spirit by showing kindness and gratefulness.
Here are three benefits that come from corporate gift giving.
Employee Engagement and Appreciation
When you give gifts to your employees it builds a sense of camaraderie, encouragement and a spirit of appreciation in the office. Whether it’s a cozy gift for remote employees or a tech inspired item that will help increase efficiency, showing regard for your team instills a sense of pride throughout your organization.
Quite simply, even the smallest token of appreciation shows your gratitude for your employees’ hard work throughout the year.
Client Appreciation and ROI
Remember that gift giving should go beyond the office: giving gifts to your clients is also important. These people work closely with your business and support you throughout the year by purchasing your products or services. Although spending time prospecting for new business is important, customer retention and deepening your current client relationships will help your business thrive and build more loyalty to your brand. (Not to mention, it’s more cost-effective to retain a customer than prospecting for a new one!)
As you show client appreciation to those you work with, customers respond by wanting to work more closely with your business. So while it may seem like a small gesture, providing holiday gifts will allow you to expand and deepen your business relationships and relays to your loyal customers that you value all of their contributions.
Morale and Corporate Culture
Remember that the holiday season is the perfect opportunity to boost employee morale. When people receive gifts and feel recognized, their motivation increases. This helps create a strong corporate culture.
A culture like this plays a major role in how your employees perceive their value and can increase commitment to their capacity in your business. Encourage your leaders and managers to recognize employee contributions. Personalized gifts help develop a strong corporate culture and ensures employees feel appreciated and valued. In turn, this develops a more unified organization.
Remember that appreciation goes beyond just high-fiving your employees from time to time or sending a thank you note to a client. By giving gifts to those that support your business throughout the year, you are establishing a deeper relationship, showing gratefulness, and developing a positive perception of your organization.