Henry Ford Health System wanted to launch a Wellness website for the annual Heart Walk.
STRATEGY: Create a wellness website, gear for volunteers , messaging to a heart healthy audience, and a way to continue tracking personal dietary intake.
EXECUTION: This three part execution started with the look and feel of the Wellness website. It was easy to find the starting location, how to volunteer and signing up. Second, all employees who participated received a backpack to use during the walk. Third, all volunteers were easy to identify wearing “volunteer” t-shirts. Finally, all participants received a magnetic dry-erase board at the end of the walk to track daily progress from home.
RESULTS: We generated 7,000+ landing page views within 30 days of the walk; with 26,000 additional page views.
Thousands of participants.
Client exceeded their aggressive goal.
Exceeded web-traffic expectations.
February 28, 2019