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Invitation

Cloud Box was hosting a LAUNCH & LEARN to attract C-suite professionals to highlight the software and ease of use.

STRATEGY: Send a high visibility, high impact invitation to a small selected group of executives.

EXECUTION: Created a large invitation in a box, making it impossible to miss sitting on the recipient’s desk. Begging to be opened.

RESULTS: Using this laser focused apporach, Cloud Box had a 48% response rate and a 10% sales convertion rate.

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