Cloud Box was hosting a LAUNCH & LEARN to attract C-suite professionals to highlight the software and ease of use.
STRATEGY: Send a high visibility, high impact invitation to a small selected group of executives.
EXECUTION: Created a large invitation in a box, making it impossible to miss sitting on the recipient’s desk. Begging to be opened.
RESULTS: Using this laser focused apporach, Cloud Box had a 48% response rate and a 10% sales convertion rate.
February 22, 2019