Back to top

Rollin’ the Dice

Our client was looking for a way to generate trade show traffic at a National Dealer Convention in Las Vegas. They wanted a memorable invitation that would enable attendees to visit and interact at the trade show booth.

STRATEGY: Pica new it was imperative to reach as many core customers during the trade show. Our strategy aimed to create interest and curiosity.

EXECUTION: We created a felt craps table to fit into a mailing tube, rolling dice included. On the flip side was the information on how to find us in the convention center. We asked attendees to bring the the red dice with them to win promotional products. This allowed us to collect information to convert to clients.

RESULTS: Heavy trade show traffic, keeping the brand top of mind. Attendees couldn’t wait to roll the dice.