We were looking for a way to stay in front of our clients with more than just a friendly phone call. It was important for us to bring value to our clients as well as educate and inspire them with projects which we have been involved.
EXECUTION One of the most important considerations was the program be simple and repeatable in its execution. We knew, if it wasn’t we would loose stem. After much consideration, the idea of a marketing recipe program was created. To organize all of the pieces, we began to compile a list of projects, which highlighted the creativity, effectiveness and collaboration among our clients. With the help of our designer, the entire Recipe theme was designed, produced and executed.
RESULTS: Of the 50 clients we have sent our marketing “Recipes” to over the past 12 months, the response has been outstanding. Anywhere from, “I didn’t know you could do that”, to “I look forward to your mail because I know it will be brief yet content rich”. Finally, our client base has grown throughout this 12- month period as a direct result of this program. Awarding us the 2012 PPAI Silver Metal.
February 28, 2019