

Store Discovery
Areas of Exploration

Who, What Why?

Timeframe & Budget

Look & Feel

User Experience

Payments, Taxes, Shipping
The Questions
Who will be shopping in the store?
Is the primary purpose of the store for employees or the general public?
What is the purpose of the store?
Determine if you have a specific program in mind.
Why do you want a store?
To order products online, of course! Think about all your reasons as it will help determine exactly what you want or need.
How long will the store be open?
Is the store a temporary pop-up shop or will it be an ongoing yearly program?
Ongoing Program — Simple Store Company Store
Temporary Pop-Up — Simple Store or Company Store
What is your budget?
You can also determine if you are going to build the cost of the store into the products or take on the cost yourself.
What do you want the store to look like?
Determine if you want a fully branded eCommerce site that mimics your website or a lightly branded store.
Fully Branded eCommerce Site — Company Store
Lightly Branded — Simple Store or Company Store
Do shoppers need to have user accounts?
Is it necessary for shoppers to create accounts to keep track of orders, load account balances, save addresses?
Yes – Company Store
No – Simple Store or Company Store
What kind of user experience do you want the shoppers to have?
How will shoppers move around in the store? Will all shoppers have the ability to see everything in the store?
Full eCommerce & User Experience: Company Store
Single-Page Orders: Simple Store
Company Store Permissions:
- Storefront & Admin Access
- Categories/Products
- Logos
- Payment Methods
- Addresses
- Shipping Methods
- Coupons
Do managers need to approve orders?
To control spending, you can have a manager either approve or deny purchases.
Yes – Company Store
No – Simple Store or Company Store
How will shoppers “pay” for products?
What kind of payment method(s) need to be in place for users to complete their checkout?
Company Stores:
- Custom Payment Methods
- Credit Card Gateways
- Gift Certificates/Coupon Codes
- Points
- Account Balances
Simple Stores:
- Credit Card
- Custom Payments
- Redemption Codes
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