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Is a brand store in your future?

Have you always wanted a storefront but didn’t know if your company would be a good fit? Or you were worried about having the time to create one and manage it – well you are not alone! We hear it all the time. At Pica Marketing Group we know this can be a daunting decision, but storefronts have come along way and they can help – here is how:


To make consolidating employee orders easier


Offer rewards to customers and or employees


All the reporting features needed for your marketing spends

Areas of Exploration

Who, What Why?

Timeframe & Budget

Look & Feel

User Experience

Payments, Taxes, Shipping

The Questions

Who will be shopping in the store?

Is the primary purpose of the store for employees or the general public?


What is the purpose of the store?

Determine if you have a specific program in mind.


Why do you want a store?

To order products online, of course! Think about all your reasons as it will help determine exactly what you want or need.

How long will the store be open?
Is the store a temporary pop-up shop or will it be an ongoing yearly program?

Ongoing Program — Simple Store Company Store

Temporary Pop-Up — Simple Store or Company Store


What is your budget?
You can also determine if you are going to build the cost of the store into the products or take on the cost yourself.

What do you want the store to look like?

Determine if you want a fully branded eCommerce site that mimics your website or a lightly branded store.

Fully Branded eCommerce Site — Company Store

Lightly Branded — Simple Store or Company Store

Do shoppers need to have user accounts?

Is it necessary for shoppers to create accounts to keep track of orders, load account balances, save addresses?

Yes – Company Store

No – Simple Store or Company Store


What kind of user experience do you want the shoppers to have?

How will shoppers move around in the store? Will all shoppers have the ability to see everything in the store?

Full eCommerce & User Experience: Company Store

Single-Page Orders: Simple Store


Company Store Permissions:

  • Storefront & Admin Access
  • Categories/Products
  • Logos
  • Payment Methods
  • Addresses
  • Shipping Methods
  • Coupons


Do managers need to approve orders?

To control spending, you can have a manager either approve or deny purchases.

Yes – Company Store

No – Simple Store or Company Store

How will shoppers “pay” for products?

What kind of payment method(s) need to be in place for users to complete their checkout?


Company Stores:

  • Custom Payment Methods
  • Credit Card Gateways
  • Gift Certificates/Coupon Codes
  • Points
  • Account Balances

Simple Stores:

  • Credit Card
  • Custom Payments
  • Redemption Codes

We have the answers. Let's get started!

They say you know more about business when you actually run one. Pica Marketing Group has been working in the marketing/promotional space since 2008 and our award-winning team has learned a lot in running our own business. We want to share those experiences with your team and help you grow your own business. Why talk to consultants when you can work with a company who has all the tools to make you successful! Call us and let’s talk about your businesses future!

Co-Founder, VP of Global Sales

Paul Zafarana, MAS, MASI

Paul is a walking advertisement for the Marketing Industry. He wakes up in the night dreaming of Measurable Results. That’s just how dedicated he is to his clients!

National Accounts

Kathy Kennedy, CAS

Want to learn more? Download our storefront discovery here:

    What They Say

    "Paul Zafarana was fantastic to work with. His depth of industry knowledge feed really creative solutions for my business goals. I learned so much from our work together. I look forward to working with Paul again and I would not hesitate to recommend him to any business."

    Ray Ackley Art Instructor

    "Paul is an outstanding print production professional with a true understanding of meeting tight deadlines and a firm commitment to quality. Do yourself a favor and consider him for any of you upcoming print production needs!"

    Crawford Wolfe Owner/Artist at Motor City Brick

    "I have worked with Paul in the past and he has always had a niche for finding anything that I needed, from the smallest trinket to the most creative, innovative production component. I highly recommend Paul as a solid individual with a "get it done fast" attitude."

    Yvonne Hughes Account Director