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Working Together


We develop marketing strategies and design creative for B2B companies. We strive to exceed customer expectations by partnering, understanding and engaging to execute full campaigns. By connecting data, human experiences and reinventing the customer journey. The beginning of everything we offer starts with a great strategy. At Pica we take a consultative approach with all our partners by listening to your company objectives and goals. Customers want to be a part of your brand and they live for shared experiences. Everything we do must pass the same test — either you feel it or you don’t. The Pica Team is comprised of talent from diverse disciplines and backgrounds – we’re able to be more flexible and experimental. We take the time to dig deeper, to push boundaries and to challenge ourselves to find solutions that fit your needs best. We challenge our clients to envision where they can go. Leading programs from strategy, branding, creative to customer.

Since 2008

Our Founders

Pica Marketing Group was founded on the idea that marketing can be creative, fun and measurable. We are committed to implementing marketing programs that produce results in which the return on investment can be clearly measured.

Co-Founder, VP of Global Sales

Paul Zafarana, MAS, MASI

Paul is a walking advertisement for the Marketing Industry. He wakes up in the night dreaming of Measurable Results. That’s just how dedicated he is to his clients!

Co-Founder, President

Stephanie Zafarana

Steph wears many hats. She grounds Pica with her business background and adds a female touch to the creative process for clients. Her most challenging role is reeling Paul back.

Our Team

National Accounts

Kathy Kennedy, CAS

Financial Controller

Wendi Balten

Inside Sales

Kristie Hatcher

Customer Service Representative

Vash Flores

What They Say

"Paul Zafarana was fantastic to work with. His depth of industry knowledge feed really creative solutions for my business goals. I learned so much from our work together. I look forward to working with Paul again and I would not hesitate to recommend him to any business."

Ray Ackley Art Instructor

"Paul is an outstanding print production professional with a true understanding of meeting tight deadlines and a firm commitment to quality. Do yourself a favor and consider him for any of you upcoming print production needs!"

Crawford Wolfe Owner/Artist at Motor City Brick

"I have worked with Paul in the past and he has always had a niche for finding anything that I needed, from the smallest trinket to the most creative, innovative production component. I highly recommend Paul as a solid individual with a "get it done fast" attitude."

Yvonne Hughes Account Director